(91) 8375966700 [email protected] Branch: Sector-2, Noida & Uttam Nagar, Delhi
(91) 8375966700 [email protected] Branch: Sector-2, Noida & Uttam Nagar, Delhi
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DIGITAL MARKETING COURSE

Digital Marketing Training Program

(3789 reviews)
course-meta
Digital Marketing
Master Training

Total Enrolled

68,806+

Batches Completed

5,740+

Skilled Instructors

470+

Description

Our Digital Marketing Training Program has been designed by our Experts Team so that we can share our knowledge and help you learn complex theory, Concepts & Assignments in a simple way. We will walk you step-by-step into the World of Digital Marketing. With our Digital Marketing Training, you will develop new skills and improve your understanding of this challenging yet lucrative Digital Marketing Course.

Why to Choose Us:

  • Live Project based Training
  • Easy to Understand Study Material
  • Verifiable Certification
  • 100% Job Assistance Program
  • Certified & Experienced Trainers
  • Content as per Industry Standards

Pre-Requisite

  • • Basic Computer Skills
  • • Graduation is Recommended
  • • Course assumes no previous experience

Curriculum

  • 20 Modules • 42-45 Hours Course Duration

What is marketing?

What is digital marketing?

Understanding Marketing Process

Why Digital Marketing Wins Over traditional Marketing ?

Understanding Digital Marketing Process

Increasing Visibility

Visitors Engagement

Bringing Targeted Traffic

Converting Traffic into Leads

Retention

Performance Evaluation

Market Research

Keyword Research And Analysis

Types Of Keywords

Tool Used For Keyword Research

Localized Keyword Research

Competitor Website Keyword Analysis

Choosing Right Keywords To The Project

Brainstorming Technique

Final Selection of the Keywords

Business Analysis and Product Categorization

Understanding Internet

Difference between Internet & web

Understanding websites

Understanding domain names & domain extensions

What is web server & web hosting

Different types of web servers

Different types of websites

Planning & Conceptualising a Website

Building website using CMS in Class

Creating Local Listing In Search Engine

Google Places Setup (Including Images, Videos, Map Etc.)

Search Engine Visibility Reports

Verification of Listings

Google Reviews

What is SEO?

Introduction to SERP

What are search engines?

How search engines work

Major functions of a search engine

What are keywords & Different types of keywords

Google keyword planner tool

Keywords research process

Understanding keywords mix

Google Operator : So that you can find anything on the web

On page optimization

Off Page optimization

Local SEO

Top tools for SEO

Monitoring SEO process

Preparing SEO reports

How to create SEO Strategy for your business

What is link juice?

Importance of domain and page authority

How to optimize exact keywords for your business

What is Google Panda Algorithm?

What is Google Penguin?

What is Google EMD Update?

How to save your site from Google Panda, Penguin and EMD Update

How to recover your site from Panda, Penguin and EMD

Google Adwords Overview

Understanding Adwords Algorithm

Creating Search Campaigns

Understanding different types of bid strategy

Advanced level bid strategies

What are flexible bidding strategies?

Understanding flexible bidding strategy

Pros & Cons of different bid strategies

Understanding and Types of ad-extensions

Adding ad-extensions in our campaign

Creating adgroups

Finding relevant adgroups options using tools

Understanding keywords

Creating ads

Tracking Performance/Conversion

Optimizing Search Campaigns

Importance of CTR in optimization

How to increase CTR

Importance of quality score in optimization

How to increase quality score

Importance of negative keywords in optimization

Evaluating campaign stats

Optimizing with conversion report

Optimizing with keywords

Optimizing performing keywords

Optimizing non performing keywords

How to decrease CPC

Analyzing your competitors performance

Creating Display Campaign

Optimizing Display Campaign

Remarketing

Social Media Optimization

Introduction to Social Media Networks

Types of Social Media Websites

Social Media Optimization Concepts

Facebook, Linkedin, Youtube, Pinterest

Hashtags

Image Optimization

Search Engine Submissions

Search Engines & Directories

What is social media?

Understanding the existing Social Media paradigms & psychology

How social media marketing is different than others

Forms of Internet marketing

Facebook marketing

Increasing fans on fan page

How to do marketing on fan page (with examples)

Fan engagement

Important apps to do fan page marketing

Facebook advertising

Types of Facebook advertising

Best practices for Facebook advertising

Understanding facebook best practices

Understanding edgerank and art of engagement

Linkedin Marketing

Twitter Marketing

Video Marketing

Understanding Mobile Devices

Mobile Marketing and Social Media

Mobile Marketing Measurement and Analytics

Fundamentals of mobile marketing

Key industry terminology

Creating mobile website through wordpress

Using tools to create mobile websites

Using tools to create mobile app

Advertising on mobile (App & Web)

Content Marketing on mobile

Mobile strategy-segmentations option targeting and differentiation

Mobile marketing mix

SMS marketing

Creating mobile application

Uploading mobile app in Android and iOS

Introduction to Google analytics

How Google analytics works

Understanding Google analytics account structure

Understanding Google analytics insights

Understanding cookie tracking

Types of cookie tracking used by Google analytics

Starting with Google analytics

How to set up analytics account

How to add analytics code in website

Understanding goals and conversions

How to setup goals

Understanding different types of goals

Understanding bounce & bounce rate

Difference between exit rate & bounce rate

How to reduce bounce rate

How to set up funnels in goals

Importance of funnels

How to integrate adwords and analytics account

Benefits of integrating adwords & analytics

Measuring performance of marketing campaigns via Google analytics

What is link tagging

How to set up link tagging

Understanding filters & segments

How to set up filters & segments

How to view customized reports

Monitoring traffic sources

Monitoring traffic behavior

Taking corrective actions if required

What is online advertising?

Types of Online Advertising

Display Advertising

Posting Document with Document splitting

Posting Document with Document splitting

Contextual advertising

What are Payment Modules?

Companies that provide online advertising Solution

Tracking & Measuring ROI of online adv.

Assignment on allocating funds to various Different Online advertising platforms

Creating Banner Ads Using Tool

What is email marketing?

How email works?

Challenges faced in sending bulk emails

How to over come these challenges?

Types of email marketing- Opt-in & bulk emailing

What is opt-in email marketing?

Setting up email marketing account

Best platforms to do opt-in email marketing

Setting up lists & web form

Creating a broadcast email

What are auto responders?

Setting up auto responders

How to do bulk emailing?

Best practices to send bulk emails

Tricks to land in inbox instead of spam folder

Top email marketing software’s & a glimpse of how to use them

Posting)

Improving ROI with A/B testing

What is ecommerce?

Top ecommerce websites around the world & it's scenario in India

Difference between E-Commerce software and Shopping Cart software

Payment Gateways, Merchant Accounts & Logistics for physical goods.

Integrating Woocommerce and setting up an ecommerce store on WordPress.

Affiliate Marketing by promoting products which looks like an ecommerce store.

Case studies on ecommerce websites.

How to do Google Product Listing Ads (PLA) for ecommerce websites.

How to do SEO for an ecommerce website

Understanding lead generation for business

Why lead generation is important?

Understanding landing pages

Understanding thank-you page

Landing page vs website

Best practices to create a landing page

Best practices to create a thank-you page

Practical exercise- Creating a landing page

Types of landing pages

Reviewing landing pages created by trainees

What is A/B testing?

How to do A/B testing

Selecting landing pages after A/B testing

Converting leads into sales

Creating lead nurturing strategy

Understanding lead funnel

Steps in leads nurturing

What is Content marketing?

Introduction to content marketing

Objective of content marketing

Content marketing 7 step strategy building process

18 types of content with examples

How to write great compelling content

Keyword research for content ideas

Optimizing content for search engines

Discussing authority blog

Steps towards developing authority blog

Ways to monetizing authority blog

How to market your content?

Debate- Doesn’t great content just spread by itself

Understanding second customer

Importance of second customer

How to increase second customer

Understanding online influencers

10 ways to connect with online influencers

35 unique ways to write magnetic headlines

180 examples of magnetic headlines

How to increase opt-in email list with content marketing with examples

Case study on content marketing

Let’s talk Execution Strategy

What is affiliate marketing?

3 A’s of affiliate marketing

How people make millions of dollar in affiliate marketing?

Affiliate marketing history

Changes in affiliate marketing industry over the year

Affiliate marketing scenario in India

How to be a super affiliate?

Different ways to do affiliate marketing

Affiliate marketing secrets

How your trainer makes money in affiliate marketing?

Live examples of how people are making money as an affiliate

Getting your started as an affiliate

Getting you approved as an affiliate from India’s top affiliate agencies

Some of the top affiliate network

What is adsense?

How to get approved for adsense?

Cool trick to get adsense approval by Google

Using your adsense account interface

Placing ads on your blog

Creating blogs with our FREE theme

What is online reputation management?

Why online reputation management is need of hour

Understanding ORM scenario

How to deal with criticism online

10 Online reputation management Commandments

15 ways to create positive brand image online

Understanding tools for monitoring online reputation

Step by Step guide to overcome negative online reputation

Best examples of online reputation management

Covering all the concepts

Project Work

Resume Preparation

Interview Question Preparation

Student Feedback

4.7

5785 Rating

Latest Reviews

techvidya student reviews
Sotapdi Kunda
55 min ago

Very clean and organized with easy to follow tutorials, Exercises, and solutions. The training does start from the beginning with very little knowledge and gives a great overview and progresses into more complex concepts and ideas.

techvidya student reviews
Samantha
45 min ago

The training is good at explaining very basic intuition of the concepts. It will get you scratching the surface so to say, where this course is unique is the implementation methods are so well defined, Thank you to the team !.

techvidya student reviews
Rajeev Aggarwal
30 min ago

This course is amazing..! I started course as a beginner and learnt a lot. Instructors are great. Query handling can be improved.Overall very happy with the course.

digital marketing training
Digital Marketing Training Program
  • Level
    Professional
  • Modules
    20 Modules
  • Duration
    42-45 Hours
  • Category
    Digital Marketing
  • Language
    English
  • Placement Assistance
    Included
  • Certificate
    Yes
  • Resource
    e-Content

Learn from Industry Experts. Enquire Now!

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Master Digital Marketing Training Options

Whether you're looking for Digital Marketing Training, start your next journey with India's Best IT & Software Training Edtech Company @TechVidya -- we have a plan for you.

Digital Marketing

Self Paced Training

Digital Marketing Course

  • Video and e-Content
  • Final Assessment
  • Certification
Choose plan

Digital Marketing

Offline Training

Digital Marketing Course

  • Classroom Training
  • Projects/Assignments
  • Mock Interview
  • Final Assessment
  • Certification
  • Placement Assistance
Choose plan

Digital Marketing

Online Training

Digital Marketing Course

  • Live Instructor Based
  • Projects/Assignments
  • Mock Interview
  • Final Assessment
  • Certification
  • Placement Assistance
Choose plan

Digital Marketing

Corporate Training

Digital Marketing Course

  • Customize Content
  • Flexible Timings
  • Onsite Training
  • Experienced Trainers
  • Increase Productivity
  • Skill Assessment
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Upcoming Batches

29 Feb 24

Digital Marketing Course

04:00 PM Offline | Weekdays
02 Mar 24

Digital Marketing Course

08:00 PM Online | Weekend
04 Mar 24

Digital Marketing Course

10:00 AM Online | Weekdays

How to Start Your Professional Journey

01. Learn from Industry Experts

TechVidya is ISO 9001:2015 Accredited Edtech Company, trained more than 68806+ students all across the world. We have team of 470+ Experienced & Certified Instructors.

02. Live Project Based Training

Complete IT & Software Training provided by Techvidya is designed as per the Industrial Requirement with Live Projects. Every topic covered is in most practical way with real-time examples.

get trained

01. Industry Recognised Certification

TechVidya offers a wide range of IT & Software Certifications designed to take your career to the next level. Candidate can gain access to multiple placement opportunities by opting our Certification.

02. Verifiable Certificate

TechVidya provides Globally Recognized Course Completion Certificate which can be verifiable at techvidya official website. TechVidya Verifiable Certification helps to achieve your dream jobs.

get certified

01. PD, Resume Making & Mock Interview

We help our students to get a foothold in the corporate world by providing Practical based Training including Personality Development, Resume Making & Mock Interviews Sessions.

02. Dedicated Placement Department

Our Placement Department help candidates to present themselves confidently at the time of actual interview. We provide placement assistance to our students with the help of dedicated placement cell.

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Upgrade Yourself, 68806+ Students Trained. Enquire Now!

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Career Assistance Services

PD Sessions & Resume Writing

Throughout the Course

Mock Interview Preparations

After 80% Course

Final Interview Line-up Process

After 90% Course

One Year Placement Assistance

After 100% Course

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An Investment in Knowledge pays the best interest.

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Get 360 Degree Placement Assistance with Us

Expand your career opportunities with India's most trusted IT & Software Training Institute @TechVidya. Get job-ready for an in-demand career with our 360 degree placement assistance program. Choose from Multiple certification programs with us.

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  • Online Job Portal Access
  • Assignments & Capstone Projects
  • Resume Making & Interview Preparation
  • Dedicated Placement Department

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